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How Sulco became New Zealand's go-to retailer

How Sulco became New Zealand's go-to retailer

If you want to get the best tools and equipment in New Zealand, choose Sulco. This chain is based in Auckland and markets products through its locations and e-commerce, by phone or with its fleet of trucks. How did Sulco become the New Zealand retailer of reference? It started operations in 1964 and is part of GPC Asia Pacific, which is an international automotive parts specialist. GPC Asia Pacific has more than 550 stores in both New Zealand and Australia. Over the years and with the influence of GPC Asia Pacific, Sulco became a well-known hardware retailer in the country. Sulco offers products from Knipex, a German manufacturer of high quality pliers, wrenches and other tools. Every product they sell is created using the highest standards and quality materials. And part of their business strategy and sales success lies in product quality. Automotive shops from Kaitaia to Bluff rely on Sulco for their commercial tooling needs. From power tools, hand tools, workwear, Milwaukee hygiene and safety products to pipe liners and automotive shop equipment, they can help you with it all. As for the tool division, Sulco has 20 tool vans and tool trucks on the road in New Zealand. Each of these vehicles has between 600 and 900 tool items available for sale. Their tool sales representatives routinely visit workshops in the regions in which they operate on a weekly or bi-weekly basis, making their tools available to customers and assisting them in locating replacement tools, including those that are considered hard to find. On the service side, Sulco has an in-house service team based in Auckland to support the market on all the equipment they sell. Outside of Auckland, they work closely with service agents to keep the automotive equipment they supply up and running. They provide an in-house team with national coverage for support of all BM Brake Roller Test and Stertil Skylift systems. In the pipeline division, Sulco offers coatings and tapes for wrapping and sealing pipelines for the petrochemical and water industries, including wastewater. And as for the Automotive Equipment division, it has a long history of offering the best brands available in the workshop space. Whether you need to lift, test brakes, supply air, scan vehicles for diagnostics or service wheels and tires, Sulco is your best choice. Another great thing about Sulco is that there are so many ways to save money. Visit their website to find amazing discounts and check out their latest catalogs with all the deals of the moment. You can also subscribe to Sulco for exclusive offers and promotions.

Sulco's top products


Variety and good value are the store's hallmarks. You can find cutting tools, hammers, wheels and tires, drills, batteries, chargers, presses, cabinets, organizers, and much more.

My Deals 365 brings you all the discount catalogs of your favorite stores in New Zealand. If your car broke down and you don't know where to go because you don't trust the treatment they can give you, come to Sulco.


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