
SuperValue

SuperValue

SuperValue

SuperValue
When was SuperValue created?
SuperValue was created in 1964, when Grocers United Stores, a cooperative group of independently-owned stores, launched a supermarket designed to compete with big international brands. The SuperValue brand allowed GUS to provide affordable prices without sacrificing quality, something that quickly caught the attention of smaller business owners who saw an opportunity to expand.
Over time, SuperValue became very popular among Kiwis, expanding to new cities and incorporating new franchise owners. In 1991, the company was acquired by JR Rattray and in 1993, by the Foodland Group. The various mergers had a positive impact on the company, allowing SuperValue to rebrand and expand its catalog to incorporate new products.
Today, SuperValue has over 40 stores nationwide and an online marketplace that allows customers to shop safely from the comfort of their homes.
Christmas Deals 2025 at SuperValue: Holiday Savings You Don’t Want to Miss
The Christmas season has officially arrived, and shoppers across 🇳🇿 New Zealand are already diving into the best holiday deals of the year. SuperValue is rolling out fresh offers, weekly flyers, and festive discounts, making it the perfect time to upgrade gifts, decorate your home, or grab essentials before the seasonal rush kicks in. Whether you’re browsing through My Deals 365 or picking up items in person, the savings come fast, and quantities don’t last long. This year’s holiday lineup includes major markdowns on toys, electronics, apparel, home décor, kitchen favorites, and outdoor gear. Many of the top Christmas deals are part of limited-time weekly flyers, so checking My Deals 365 often is the best way to catch new drops before they sell out. From stocking stuffers to big-ticket gifts, SuperValue is offering some of the strongest prices of the season, designed to help every shopper stretch their budget a little further. Seasonal categories are packed. Christmas lights, trees, ornaments, and yard décor are seeing steep discounts. Popular toys and family games are included in special multi-buy offers. Home goods and winter essentials appear in rotating weekly flyers, giving you new opportunities to save each time you look. If you’re aiming to compare deals across stores in 🇳🇿 New Zealand, bookmark the Christmas section on My Deals 365 and keep an eye on newly added offers. These holiday savings won’t last long, and once the best Christmas deals sell out, they’re gone until next year. Enjoy the season, shop smart, and make the most of every deal at SuperValue.
Frequently asked questions about SuperValue
How to save money at SuperValue
SuperValue offers a wide range of quality products. discounts and sales. You can browse the Circular section on their website to find amazing deals and promotions. Subscribe to their newsletter to get weekly updates and special deals.
Does SuperValue participate in any seasonal sales events throughout the year?
Yes, SuperValue absolutely participates in a variety of seasonal sales events throughout the year, offering fantastic discounts and weekly ad specials for New Zealand shoppers. You can expect to find great deals during their Spring Sale, Summer Sale, and the lead-up to Back to School. As the seasons change, so do their offers, with exciting fall discounts and a big Winter Sale. Keep an eye out for their special promotions around major events like Halloween, Black Friday, and Cyber Monday, as well as for Christmas and New Year celebrations. Plus, SuperValue often has special offers tied to New Zealand observances such as Matariki. Browsing our site for the latest SuperValue flyers and brochures before you head in-store or check for in-store pickup options is a smart way to make sure you don't miss out on any of these fantastic savings.
SuperValue catalogs, special deals, weekly ads, and offers
SuperValue is a supermarket chain based in New Zealand. Each of their 40 locations is locally owned and operated by entrepreneurs under franchise agreements. The company is part of the Woolworths group, the second-largest grocery company in New Zealand.
What brands can I find at SuperValue?
Fresh Choice has an extensive catalog of brands. Among them, you can find Nescafé, Anchor, Mud House, Sparkling Duet, Dole, Fresh NZ, Bluebird Twisties, Tip Top, Sanitarium, Villa María, Proper, Puhoi Valley, Sealord, Arnotts, Fresh n Fruity, Beehive, Huggies, Pascall, Nature's Fresh, Coca-Cola, WW, Little Ones, Kapiti, Montana Classics and Heineken.
When was SuperValue created?
SuperValue was created in 1964, when Grocers United Stores, a cooperative group of independently-owned stores, launched a supermarket designed to compete with big international brands. The SuperValue brand allowed GUS to provide affordable prices without sacrificing quality, something that quickly caught the attention of smaller business owners who saw an opportunity to expand.
Over time, SuperValue became very popular among Kiwis, expanding to new cities and incorporating new franchise owners. In 1991, the company was acquired by JR Rattray and in 1993, by the Foodland Group. The various mergers had a positive impact on the company, allowing SuperValue to rebrand and expand its catalog to incorporate new products.
Today, SuperValue has over 40 stores nationwide and an online marketplace that allows customers to shop safely from the comfort of their homes.
How can I access the best deals at SuperValue?
MyDeals365 brings you the best SuperValue discounts and booklets. Discover the current offers that this store has for you and find out the best discounts in a SuperValue venue near you. Get the very best offers right now with MyDeals365 and discover what this popular organization can offer you. If you want a supermarket that understands your needs, SuperValue has you covered. Compare prices between different stores and take advantage of all the promotions this chain of stores has for you right away.
The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.supervalue.co.nz/
How to get exclusive benefits at SuperValue
The best way to get exclusive offers at SuperValue is to create an account on their website. You can access member-only promotions, earn points and win prizes in all your purchases.
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