Smiggle sells a wide variety of products such as bundles, bags, backpacks, drawstring and reusable bags, holiday and travel bags, preschool bags, wallets and lanyards, keyrings, stationery, hardtop pencil cases, pop out pencil cases, filled pencil cases, erasers, rulers and supplies, drawing and coloring, clocks, speakers, watches, fidget toys, soft toys, slap bands, toys and games, and much more.
Smiggle competes in New Zealand with other chains of stores such as Tactical, Pipi Promo, Helen Miller, among others.
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