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Rebel Sport was created in 1985. The idea behind the business was to create a local alternative for customers who wanted to acquire quality sports gear and apparel at fair prices. The idea turned out to be a complete success and by 1993, the company was already operating in the Australian Securities Exchange.

Over the years, Rebel Sport kept on expanding to new cities and eventually to New Zealand, where they own and operate over 38 stores nationwide. In 2001, the company became a part of the Archer Capital group when it acquired the Amart Sports company.

In 2017, the merger of groups and companies led to the creation of the Rebel Sports brand, a move that allowed the company to expand and rebrand many of their stores, adding new products to their catalog as well as new world-renowned brands.

Rebel Sport stands as a premier destination for sports enthusiasts across Aotearoa, renowned for their dedication to quality gear and exceptional customer experiences. They pride themselves on stocking a comprehensive range of reputable brands, catering to both New Zealand favourites and globally acclaimed names, ensuring that every customer finds exactly what they need with confidence and choice.

When it comes to trusted names, customers can expect to find leading brands like Nike, Adidas, Puma, and Under Armour, celebrated for their cutting-edge athletic apparel, footwear, and accessories that push the boundaries of performance and style. For those seeking specialised equipment, they also carry established brands in specific sports, such as Mizuno for volleyball and running, or Canterbury for robust rugby gear, all known for their durability and commitment to excellence. These sought-after brands are frequently featured in Rebel Sport’s weekly ads, flyers, and online catalogues, often accompanied by exciting deals and promotions that make achieving fitness goals even more accessible.

Shopping at Rebel Sport means accessing genuine products at competitive prices, with a constant stream of sales and discounts from these top-tier brands. They make it easy for everyone to gear up for their next adventure or training session. Stay updated with Rebel Sport's weekly ads and enjoy exclusive offers from top brands.